Reverie (27)

A cultural study of dual existence — where elegance masks instinct, and what is suppressed by day is reclaimed at night.

Innovation within a paradox.

The Concept

Our next edition explores the concept of dual existence — the contrast between who we are when seen, and who we become when hidden.

Blending elegance with instinct, the show examines the tension between polished appearances and suppressed identity. Where what is restrained by day is reclaimed at night.

More than a visual contrast between day and night, old and new, or classical and underground, the theme serves as a cultural reflection on repression, transformation, and the hidden dimensions of human nature.

Through fashion, we invite designers to interpret this paradox using storytelling, texture, silhouette, movement, and emotion — revealing the coexistence of control and chaos, beauty and instinct, visibility and concealment.

The next edition is an exploration of identity itself: the masks we wear, the instincts we suppress, and the versions of ourselves that emerge when no one is watching.

The Designers

Eight collections, one paradox.

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The Artists

Five acts after dark.

Partners

The partners who made last year possible.

Venue, brand and media partners to build the world with us.

The Show

DateTo be announced
DoorsTo be announced
VenueTo be announced
CityTurku / Helsinki

The elegance of day, the release of night.

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